founded by Faroese model and designer Sonja Davidsen.
The brand offers a wide variety of underwear, swimwear, nightwear, loungewear and accessories.
The unique brand DNA can be revealed by the following keywords:
Underwear and swimwear that feels as good as it looks. Each piece is made with loads of love in the best qualities and fittings.
Clean and unique designs. Inspired by Scandinavian architecture. The future of underwear and swimwear fashion.
Modern and always on trend.
Every fabric, accessory and finish is carefully selected to make your body stand out in the best way.
Relevant multi-use intimates and swimwear to express your personal style.
The designs stem originally from the Scandinavian roots of Sonja, the Faroe Islands, a mythical landscape situated in the middle of the North Atlantic,
where stones and ocean blend together in the horizon, reflecting the remoteness of the islands and the melancholic sense of Scandinavian nature and divine purity.
The elegant earthy color palette of the OW designs, the subtle influence of Scandinavian soft minimalism and the general love for fabric and surfaces
– which lies behind the brand philosophy – are the fundamentals of the design pathway.
The contrast between rough and polish, mat and glossy transparencies, hard and soft materials.
“Something so small as wearing underwear and swimwear can instantly make you feel confident and chic.
The sexiest thing a woman can wear is confidence.
When you wear something that gives you that confidence you’ll feel your true self and when you feel your true self you become irresistible.”